Saturday, June 2, 2012

The Golf Channel and A Country Club's Reputation

The other day, I was watching the golf channel, and I know you are laughing because that's not a very exciting sport to watch, but there is one player who I often like to watch, a well-known golfer and he was doing quite well during this latest championship match. Because there was a drought situation in the area the greens were not exactly as pristine as they should have been. The golfer made a comment about the rough grass, and bad patches. Now mind you they were playing at a very well-known country club, one with a long history and a good reputation.

Of course, if one of the top golfers in the world starts stating matter-of-factly when interviewed about his game, and the course overall and starts stating the reality of the situation in a negative light that has to hurt the country club's reputation. That means it will hurt property values because this country club also had some very exotic looking in fine homes surrounding the fairways. It seems to be a Catch-22 having the golf channel play on all the cable networks for all to see during these championship rounds.

Of course, in this particular case it wasn't the country clubs fault because the weather had been very harsh and dry. These events are scheduled in advance, and no one knows if the weather will be perfect that day, however they do try to schedule them during the best part of the season for that particular region. Even a very harsh windy day, or cold weather where all the golfers are wearing jackets probably doesn't play well for the reputation of the club, or the surrounding real estate values.

Now then, when everything is great, it can provide a major amount of in flowing money to the local economy and increase the status of the course and the club. Perhaps you've seen the great pictures of Pebble Beach, and the golf channel always tries to get in the best shot of the vistas in the background, and the ocean below. Indeed, I live out in a golfing community with over 150 golf courses out here in the California desert. The PGA Tour event comes by each year, and it brings tons of visitors and tourist dollars into our city.

However, I can remember they had to switch golf courses when the wind kicked up in excess of 70 miles per hour, blowing over tables, chairs, and canopies all of which not only made the major media, but it was all over the golf channel that they had to switch courses. That's not very good for business. Do you see my point? Indeed I hope you will please consider all this and think on.

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